Pepsi launches "Pepsi Football Nation", a global platform designed to bring football culture into everyday life. This initiative marks a new chapter in Pepsi's longer than fifty-year relationship with the world of football, encompassing iconic tournaments, stadium events like the UEFA Champions League and the Kick Off Show, and community-focused projects. The starting point is simple: football unites, creates communities, rituals, rivalries, and shared passions, and it is precisely this cultural dimension, which lives well beyond the 90 minutes of play, that inspires the n...