A new single by Colombia-born talented singer/songwriter EMISHA, who already boasts two releases (LOCA and AMANTES) is on its way. For this new release EMISHA has teamed up with Colombian superstar duo PASABORDO, who has recently released “La Independiente”, together with Joaquin Guiller, scoring over 10 million views on YouTube and topping the domestic airplay chart.
“El que pierde reflects what happens in today’s society. This song highlights the characteristics of those who, feeling desired and the focus of attention, lose sight of the real meaning of falling in love; this thing that you give without receiving anything in return, if not rather social networks and sex, the new currency which makes you hurt others’ feelings without realizing it or, just like the song tells, to voluntarily take actions you believe will lead you to the accepted of others: that is you believe you’re important and famous!", as explained by Emisha himself.