Pepsi launches "Pepsi Football Nation", a global platform designed to bring football culture into everyday life.
This initiative marks a new chapter in Pepsi's longer than fifty-year relationship with the world of football, encompassing iconic tournaments, stadium events like the UEFA Champions League and the Kick Off Show, and community-focused projects.
The starting point is simple: football unites, creates communities, rituals, rivalries, and shared passions, and it is precisely this cultural dimension, which lives well beyond the 90 minutes of play, that inspires the new platform.
At the heart of the project are the talents shaping contemporary football, a global roster representing a generation where sporting excellence and cultural impact coexist, athletes capable of influencing the game on and off the pitch.
Pepsi Football Nation comes to life through digital and social content inspired by fan conversations, humor, and the cultural codes of football: the narrative is intertwined with chants and anthems that are part of the footballing imagination, highlighting the real voices of fans thanks to creators and influencers.
And what better soundtrack for a project like this than FREED FROM DESIRE by Gala? Thirty years after its release, FREED FROM DESIRE (produced by Molella and Phil Jay) is the most played dance track at sporting events around the world, especially those related to football!